About me
A happy brain can have courage.
The magic is in the doing.
Clients appreciate my ability to quickly get to the core of a dilemma through effective questioning and a positive approach, which offers them new insights and lasting perspectives in a short amount of time. I combine my analytical skills and my solution focus, with a genuine interest in people. What drives me is the desire to really understand how a (personal) system works.
I am a Dutch coach with a background in engineering, consultancy, and innovation management. I focus on guiding individuals and organizations to achieve concrete positive change, with an emphasis on personal growth and innovation. My approach is characterized by the use of diverse methods and tools, tailored to the unique needs and goals of my clients.
When I started studying Applied Physics at the Technical University 35 years ago, I had two strong motivations. First, I was deeply curious about how things fundamentally work. My second option had been Psychology but I also wanted to prove that I was highly intelligent. In hindsight, that second motivation wasn’t truly intrinsic to me, and as a result, it took me long to complete the program. During that time, I told myself that giving up was not an option. I was determined to finish what I started, to prove I could succeed, and to complete these studies that would open doors for me in the future.
My takeaway from that period was that, indeed, it opened doors 😉 but I also learned that persisting against intuition and inner signals that you’re on the wrong path isn’t an effective or sustainable way to grow.
During my career, I followed those inner signals and kept fine tuning my path: from research to consultancy and innovation management, from facilitating and training in technology to coaching in healthcare and education, from delivering large-group trainings to team coaching with small management teams, and shifting from conversation-driven coaching to using visual, hands-on tools.
Always striving for clarity and simplicity in my development path, for depth and quality of my contribution, and for genuine connections with others. I became better at what I do and more authentic in how I do it. And know I love what I do.
Are you also ready to focus on what you do best
and commit to growing in your own direction,
one clear step at a time?
My approach
Since 2005 I am working as a coach and that has taught me that everybody (and every organisation) is different, with different values, circumstances and preferences. On the other hand the issues and desires are often similar.
So the steps and methods for each coaching cooperation are customised and changed along the way. I use a lot of different methods.The nice thing about this profession is that there are hundreds of methods, books and theories. I can easily read 20 new books each year.
I believe in using visuals and creative methods to understand yourself better. Therefore I was also a partner at Jimzoo, a platform that fosters creativity and courage by encouraging people to activate their talents and create impact.
My professional journey began in Applied Physics, but my passion for improvement and personal development led me to a career in coaching in 2005. My broad work experience (in consultancy and innovation, as well as coaching a wide variety of clients and organizations during 20 years) enables me to understand various (work) situations and draw connections between a client’s challenges and their (work) environment. This makes my guidance broad and versatile.
What people are saying
S. v. G.
“Already after the first conversations , I knew how to apply the new insights in my daily life.”
“Wat helped a lot was the approach Anneli uses: “Tell me yourself, what I can do for you.” “What is your goal, how does the result look, what will be different after our conversations?” If you can picture that and describe it, you are already have come a long way. After the first conversations, you can formulate your next steps and apply the new insights in your daily life. Anneli (although she is very analytical person) is a real people-person, with a lot of positive energy and with much know-how! “
L.V.
“Clear insights, that I could actually start using straight away.”
“Anneli knows how to get to the core of your dilemma or the situation you are struggling with, with a few effective questions. In a positive way, she mirrors back to you what is happening in your situation and what other options or perspectives there might be. She adds to that the ability to discover cross-connections in your stories. She is cleary knowledgeable in different areas based on her broad working experience and she is motivated to achieve results together. With Anneli, I got clear insights, that I could actually start using straight away.
F. D.
“Spot on, by using different tools, that made me more assertive and relaxed at the same time.
In a short time, changed my perspective of myself in the situation at work and that improved my effectiveness enormously. Spot on, by using different tools, I felt an immediate shift in my perspective and that made me more assertive and relaxed at the same time.”
Anneli Jurrij 